Sustainability at the core, along with reduced cost and brand consistency, are our key priorities, and our merchandise strategy reflects this commitment.

When to use merchandise

Deciding when to use merchandise requires thoughtful consideration of several factors that influence our business practices and values. Balancing these elements can be challenging, so we focus on selecting the approach that best aligns with our objectives.

Key factors to consider

Business Need

Ask yourself if the merchandise serve a purpose like enchancing customer interaction or foster employee engagement?

Sustainability Responsibility

Is it reusalbe for recurrent events and activities? Does it adhere to our sustainability guidelines, reflecting our dedication to environmental responsibility? If not, consider a different option.

Brand Consistency

All merchandise must align with our one-brand strategy and follow Nordea’s brand guidelines.

Cost Efficiency

Choose cost-efficient solutions that deliver real value while minimizing waste and unnecessary spend.

Product Responsibility

At IDÉ House of Brands, we work proactively to ensure that all merchandise offered to Nordea meets high standards for sustainability, quality, and product safety.

Our sustainability and compliance teams collaborate closely with suppliers to secure proper testing, documentation, and responsible production practices. Through ongoing dialogue and monitoring, we help ensure that all products meet current requirements and are prepared for future regulations.

By continuously challenging ourselves and our partners, we aim to deliver responsible choices across the entire merchandise lifecycle – supporting Nordea’s sustainability ambitions every step of the way.

Sustainability Criteria

These principles guide how we select and approve products for the webshop:

Materials

Avoid single-use items and virgin plastics
Prefer rPET, recycled/recyclable materials, and carbon-neutral options
Choose long-lasting materials with solid warranties
Select certified products (FSC, Swan, GOTS) or responsible small suppliers

Production

Prefer local or EU production; non-EU sites must have SA8000, BSCI, or similar certification

Biodiversity

Select products that protect biodiversity and avoid deforestation

Supply Chain

Prioritize transparent supply chains with few intermediaries
Work with suppliers that prevent and address issues such as bonded or child labour

Transport & Packaging

Choose low-carbon transport (train/sea over air)
Use resource-efficient packaging

Lead Time

Order early to avoid overtime production and allow sustainable transport

Merchandise Guidelines

Nordea’s merchandise guidelines provide clear direction on branding, sustainability, and responsible product selection.

They outline:
• When merchandise should be used
• Requirements for branding and the use of the Nordea logo
• Rules for messages on merchandise
• Sustainability considerations in all product decisions

Access the full merchandise guidelines on Nordea Brand Hub