THE COMPANY
WE ARE IDÉ HOUSE OF BRANDS
We create relationships through product media with respect for people, society, and the environment.
Our foundation and our basic business philosophy is that we differentiate ourselves from our competitors by coming up with constructive proporsals and ideas for solutions to a greater extent. Our proposed solutions are not methodology or behavioral therapy, but concrete tools that make visible the company’s profile and value base between people in working life: We limit our task to include relationships to be built between employees, between the company’s profile and value base.
PRODUCT MEDIA SPECIALISTS
We have been in the industry for 37 years, and our strength lies in the expertise of our employees. We have consciously chosen to have key functions in-house.
As a full-service provider of product media, we guide you throughout the entire process – from idea, design, and concept to production, warehousing, and logistics.
We have offices throughout the Nordic region, Norway, Sweden, Denmark, Finland, and Iceland.
Our project managers are ready to develop product media together with you and your company!
17 offices in the Nordics
Over 200 employees
200 customer webshops
Global logistics and distribution
COLLABORATION FOR A MORE SUSTAINABLE FUTURE
We strongly focus on integrating ESG principles into everything we do, with a continuous effort to reduce our environmental impact, strengthen our social responsibility, and ensure responsible governance. We recognize that ESG is an ever-evolving area, and we are always open to learn more about how our partners and customers approach these important questions. We value dialogue on how we can collaborate to contribute to a more sustainable future.
Certified: 2008/2024
ISO 9001 and ISO 14001 are globally recognized standards for quality and environmental management. ISO 45001 is a standard for safety and health at work.
By implementing and maintaining all three standards, we challenge ourselves to continuously improve our quality management system, environmental performance and health standards, which are valuable for the environment, our business, our employees and our stakeholders.
Certified: 2011
Ethical Trade Norway is a voluntary, membership-based organization and resource center for sustainable trade. By being a member, we commit to working with due diligence assessments built around the UN Guiding Principles on Business and Human Rights. We report annually on our efforts to ensure responsible business practices. Our annual report is publicly available on our website.
Certified: 2019
EcoVadis is a recognized provider of sustainability ratings for companies across various sectors and regions. They help us manage risks in the value chain, comply with regulations, improve our performance, and create positive impact. Their sustainability assessment covers the areas of environment, working conditions, ethics, and sustainable procurement. With the help of EcoVadis, we identify the areas where improvement is needed and continuously set higher goals for ourselves.
Certified: 2021
CEMAsys offers a range of services for the entire ESG segment, including data collection and management, advanced analytics, strategy development, ESG reporting, and carbon offsetting. We use the CEMAsys platform to calculate our carbon footprint, as well as to monitor our suppliers through ESG survey modules.
Certified: 2021
Our carbon credits support "Thor Heyerdahl Climate Park", located in the Ayeyarwady region of Myanmar.
The project is certified and aligned with the SDGs (Sustainable Development Goals) for social and environmental improvement.
Sustainable development: The park restores 2,200 hectares of degraded land for three impoverished villages. This project creates 500 jobs and provides healthcare, education, and infrastructure that benefits 2,000 families.
Certified: 2023
Tree by tree is a social enterprise with a mission to regenerate nature. Together with its partners, it restores degraded land and improves the lives of local communities across Central Africa. As a partner of tree by tree, we are building our own forest and also offering this innovative gift option to our customers. Follow this link to see the forest that we are in the process of creating.
Certified: 2023
Bluesign® is a system that eliminates environmentally harmful substances from the textile supply chain through input stream management and strict safety- and environmental criteria. As a bluesign® SYSTEM PARTNER, we are committed to evaluating and continuously improving our procurement practices and supply chain management. Bluesign® PRODUCT is globally recognized for its environmental and social performance. It provides transparency, traceability, and an assessment of all environmental impacts across the value chain.
Certified: 2023
Amfori is a leading global business association for sustainable trade. They believe in a world where people, planet, and profit can thrive together. Their goal is to deliver social, environmental, and economic benefits for all through trade. Amfori supports us being a sustainable business and helps us understand and improve the environmental and social performance of our supply chain.
bluesign® SYSTEM PARTNER
bluesign® is a comprehensive certification system that aims to promote sustainable, environmentally friendly and resource-saving textile production. Since its establishment in Switzerland in the year 2000, bluesign® has become a recognized and respected player in the textile industry, with several leading brands being a part of the bluesign® system. For us at IDÉ, becoming a bluesign® partner was a natural step forward in our sustainability efforts.
The textile industry accounts for 8% of the world’s greenhouse gas emissions, and textiles make up as much as 20% of the product media industry. As the largest player in the industry, it is therefore our responsibility to lead by example.
bluesign® works to reduce environmental impact throughout the entire supply chain, from raw material production to the finished product. They do not focus solely on the final product but consider the entire process required to create it from start to finish.
As a bluesign® system partner, we have full control over our subcontractors. We minimize all negative impacts on CO2, water, and energy while eliminating all harmful chemicals for both nature and people.
The benefits of bluesign®
- For your brand: By placing your logo on bluesign® products, you communicate that you care about society, the environment, and people – from the raw materials used to produce the item, to how it is made, and how the product can be reused.
- For the recipient: It provides them with the assurance that the products they receive are safe, sustainably produced, and environmentally friendly.
- For IDÉ: We have improved our sustainability practices, enhanced product safety, and are taking this challenge to a new level within the industry.
iwear - 100% bluesign® APPROVED BRAND
As the largest player in the industry, IDÉ has a responsibility to lead the fight for a cleaner textile industry. We initiate sustainable solutions and set high standards for ourselves, our partners and our products to reduce environmental impact and promote a more responsible future.
iwear is IDÉ House of Brands’ own sports and leisure brand. Starting with the SS24 collection, all new iwear products will be made exclusively from bluesign® APPROVED fabrics and will gradually feature a bluesign® PRODUCT label.
We are the first in our industry to join the bluesign® SYSTEM.
With our new iwear collection, we offer our customers easy access to clean and safe leisure- and sportswear, responsibly produced with the least possible impact on the planet and people, without compromising on quality and functionality.